My wife knows what men like and how they want to see women dress especially at work, my wife always dresses sexy for work and when she goes on business trips she always packs sexy clothes to wear at the conference or afterwards.
Her coworker had basically the same taste as me, he did on a few occasions would pay for the clothes and I would take her to get them, the catch was she had to put it on in the store before our date. Lots of sheer bras and shelf bras in transparent blouses. Good times.
Shortly after my wife started seeing her regular guy, he would tell her want to wear before her arrived at our house. Sometimes it was just a dressing gown with nothing underneath, sometimes very sexy lingerie, heels hold ups, which she always did for him. He then started buying her lingerie which she only wore for him....made her feel special and wanted.....
I do this for friends /hotwives. I can see the potential of a housing development of "vanilla" at the exterior, whilst quietly, the discreet neighbours actually know the whole neighbourhood is a development full of delightful debauchery behind closed doors. Of course, not many could move in, as would be cash only buyers on a "word of mouth" referral basis!